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Pinotblogger: the Capozzi Winery blog    Friends

3.5 Ways To Free Up Some Cash For Wine

Date: Thu, Mar 13, 2008 Winery Blogs Wine Business

“Don’t let a little thing like a recession come between you and your pinot!” - Me. I don’t buy the idea that wine lovers - real wine lovers - are going to “trade down” during the current economic downturn and buy cheap wine, or worse, no wine at all. I think many of you are like [...]

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An Open Letter to the ASEV

Date: Mon, Feb 25, 2008 Winery Blogs Wine Business

Last Friday the American Society of Enology and Viticulture published an article by Science Editor (and my former Prof.) Linda Bisson and Managing Editor Judith McKibben that tackles the issue of Open Access to publicly funded research. You can read the article here. If you have any interest in free access to public research, be [...]

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Winery Update

Date: Tue, Feb 19, 2008 Winery Blogs Wine Business

I haven’t been writing much on the winery as of late, so I thought I’d provide a quick update. The Use Permit process is running its course, which is what you must get out of the way before you can even get a construction permit. We’re currently hiring all sorts of consultants to provide the county [...]

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2007 Grape Prices. Go Pinot Go!

Date: Thu, Feb 14, 2008 Winery Blogs Wine Business

Preliminary crush data for 2007 were released on Feb 10th. And there was much rejoicing. Some of the data are pretty interesting. I’ve highlighted a couple bits below. This first graph (created in the wonderful Apple spreadsheet app, Numbers) shows the highest price per ton paid for each grape variety in California Sonoma County. Considering the [...]

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ESPN’s Chris Berman on…Chardonnay?

Date: Tue, Feb 12, 2008 Winery Blogs Wine Business

Chris Berman’s recent outbursts captured and posted to YouTube have gotten a lot of attention lately, but here’s one where he’s chatting a woman up about Chardonnay. He seems to know what he’s talkin’ ’bout. Just don’t get on his bad side by giving him some lousy wine or something (Warning: Not Suitable For Work).

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Ch. Petrogasm: Wine Reviews From the Edge

Date: Mon, Feb 11, 2008 Winery Blogs Wine Business

Everyone wants to be loved. Everyone wants to be understood. And everyone wants to be acknowledged - to stand out from their peers. The paradox is that to get the third thing, you need to put the first two in jeopardy. Chateau Petrogasm, a blog that reviews wine using only a single picture, is doing the third [...]

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The Sole Purpose of a Headline Is…

Date: Tue, Feb 5, 2008 Winery Blogs Wine Business

…to get you to read the next sentence. And the sole purpose of this sentence is to get you to read the next. This axiom was made famous in direct marketing circles by Eugene Schwartz. It’s the same with wine. The point of getting someone to buy your wine today isn’t so that you can count [...]

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Bench Grafts: Pinotblogger wine links

Date: Fri, Jan 25, 2008 Winery Blogs Wine Business

Ahem. ALCOHOL ABUSE IS HAZARDOUS TO YOUR HEALTH Now that that’s out of the way, on to the links. Yeast and sugar may be the answer to cheap power in Africa. Our mighty wine soldiers have so many fun uses. According to the inventor, Dr. Cedrick Ngalande, this multi-chambered hamster wheel yeast spinner has the potential to “generate power [...]

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Swank New Business Cards

Date: Mon, Jan 21, 2008 Winery Blogs Wine Business

So this post serves two purposes. First, it’s a self-congratulatory little note on what I think are some pretty swell looking business cards. My goals were to come up with a design that was memorable and fun, but that also encouraged people to visit our tasting room. The ticket concept seemed like it fulfilled both [...]

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Olive Oil Winner, Recipe, and Chance to Buy

Date: Fri, Jan 11, 2008 Winery Blogs Wine Business

Eric from Danville is the big winner of the longest wine name contest. He’s been notified and sounds stoked. Hope you enjoy it Eric! According to the word processing software I ran them through, Eric’s long wine name weighed in with 132 characters vs. 130 for Morgan’s entry. Close but no cigar Zin Prince! Don’t feel [...]

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Gangsta Gangsta

Date: Wed, Jan 9, 2008 Winery Blogs Wine Business

From a comment on Tom Wark’s most recent post ($50,000,000). The last thing this world needs is a presumptuous prick like you telling everyone else that a system thats worked great for 70 years is corrupt. You think you’ve got this figured out don’t you. If there weren’t any wholesalers you and your faggy California vintners would [...]

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