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Live from the front lines of Pinot Noir: In Pursuit of Balance

Date: Wed, Mar 12, 2014

Lots of buzz at Monday’s In Pursuit of Balance seminar and tasting in San Francisco, held at the Bluxome Street Winery, in the far South of Market and just west of AT&T Park. Moderator Jamie Goode choose the seminar topic: Defining ripeness in Pinot Noir. “Too much alcohol [in Pinot Noir] is a huge […]

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Random chance as an influence in brand building

Date: Tue, Mar 11, 2014

Why did The Beatles become the biggest band in the world? How come Mona Lisa is seen as the most famous painting of all time? A new study out of Princeton suggests that “artworks gain popularity based on social influence, and chance,” and not necessarily due to inherent artistic merit. In fact, there’s an […]

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Short and simple: I have a new job

Date: Mon, Mar 10, 2014

At 6:30 a.m. Pacific time today, this announcement went out from Jackson Family Wines: JACKSON FAMILY WINES HIRES STEVE HEIMOFF AS COMMUNICATIONS & CONTENT EXPERT  Veteran wine writer, blogger and critic will specialize in communications and education for family’s expanding portfolio  Sonoma County, CA (MARCH 10, 2014) – Jackson Family Wines is pleased to […]

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Top 10 wines of the week

Date: Fri, Mar 7, 2014

It’s been a while since I posted a TTWOTW, so here goes.You can see my scores and full reviews in upcoming issues of Wine Enthusiast. This was a good week for value wines. You’ll note that four of my Top Ten retail for less than $30, while the Dichotomy is just a few bucks […]

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Winery P.R. and social media: Make the product cool, and make stars of the everyday people who drink it

Date: Thu, Mar 6, 2014

The great advertising genius David Ogilvy, who founded one of Madison Avenue’s most successful firms and served as the inspiration for generations of Mad Men, in his 1963 memoir “Confessions of an Advertising Man” quoted his own father. “[He] used to say of a product that it was ‘very well spoken of in the […]

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