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Elephant on a Tightrope

Date: Sun, Sep 7, 2008

Here’s one we really like - ‘Elephant on a Tightrope‘ - a French wine range branded for anglo markets - nicely tongue in cheek with some relevant cause related marketing thrown in for good measure.   Are they capitalizing perhaps on the strong franchise elephants have with females (many female collectors of “elephantalia”)?  Not dumbo at [...]

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Elephant on a Tightrope

Date: Sun, Sep 7, 2008

Here’s one we really like - ‘Elephant on a Tightrope‘ - a French wine range branded for anglo markets - nicely tongue in cheek with some relevant cause related marketing thrown in for good measure.   Are they capitalizing perhaps on the strong franchise elephants have with females (many female collectors of “elephantalia”)?  Not dumbo at [...]

Read Full Wine Blog Post

Elephant on a Tightrope

Date: Sun, Sep 7, 2008

Here’s one we really like - ‘Elephant on a Tightrope‘ - a French wine range branded for anglo markets - nicely tongue in cheek with some relevant cause related marketing thrown in for good measure.   Are they capitalizing perhaps on the strong franchise elephants have with females (many female collectors of “elephantalia”)?  Not dumbo at [...]

Read Full Wine Blog Post

Elephant on a Tightrope

Date: Sun, Sep 7, 2008

Here’s one we really like - ‘Elephant on a Tightrope‘ - a French wine range branded for anglo markets - nicely tongue in cheek with some relevant cause related marketing thrown in for good measure.   Are they capitalizing perhaps on the strong franchise elephants have with females (many female collectors of “elephantalia”)?  Not dumbo at [...]

Read Full Wine Blog Post

Elephant on a Tightrope

Date: Sun, Sep 7, 2008

Here’s one we really like - ‘Elephant on a Tightrope‘ - a French wine range branded for anglo markets - nicely tongue in cheek with some relevant cause related marketing thrown in for good measure.   Are they capitalizing perhaps on the strong franchise elephants have with females (many female collectors of “elephantalia”)?  Not dumbo at [...]

Read Full Wine Blog Post

Elephant on a Tightrope

Date: Sun, Sep 7, 2008

Here’s one we really like - ‘Elephant on a Tightrope‘ - a French wine range branded for anglo markets - nicely tongue in cheek with some relevant cause related marketing thrown in for good measure.   Are they capitalizing perhaps on the strong franchise elephants have with females (many female collectors of “elephantalia”)?  Not dumbo at [...]

Read Full Wine Blog Post

Google translation - No Go!

Date: Tue, Jul 29, 2008

It’s not just on websites and in tasting notes where the funniest translations can be found. What about the following email shot we recently received : “Dear Sir/Madam, I feel great nervous for my disturbing email but actually excavating potential client is my duty” Has “Google Translation” struck again? Please, please don’t do use this tool.

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Tearing a strip off French wines?

Date: Sat, Jul 12, 2008

Here’s an interesting one, but we are cheating again..we’ve not yet found this clever feature on a French wine label. This new world wine label features a tear off strip so that, if you enjoy the wine and want to remember it for future, you can tear off and keep its identity tag [...]

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Cachet - splash it all over?

Date: Thu, Jun 19, 2008

“Cachet” is the name of a wine brand launched last year by Castel initially targetting the UK market - 3 vins de pays varietal wines : Viognier/Chardonnay, Shiraz/Cabernet and Pinot Noir Rose, all accessibly priced and stylishly presented. Apparently the brand specs were drafted by a marketing agency in collaboration with no [...]

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…Pouilly funny

Date: Fri, Jun 6, 2008

We found some interesting translations supplied by producers from a prestigious French wine area for their 2008 London Wine Fair booklet (..and yes we do know what they meant to say, really)  : “Freshness and smoothness let much mineral feelings..” “The dress is yellow now weak. We find side crystallized citrus fruit…” “In mouth is delicate, grain [...]

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Powerful wine brands 2008..France, Nul Points

Date: Thu, May 29, 2008

Independent brand valuation consultancy, Intangible Business, recently published their third annual report on “The world’s most powerful spirits & wine brands 2008″. As far as (still) wine brands are concerned, 17 are listed as “power brands” …9 of which are from the U.S., and 5 are from Down Under. Hmm…..not one from [...]

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Wine without the intimidation

Date: Mon, May 26, 2008

OK, so this is not strickly speaking French wine marketing-related altho’ there’s a French brand in the range.. Seattle, US-based, Click Wine Group, aim to take “the intimidation out of wine with a selection of wines with easy to pronounce names and appealing, consumer friendly packaging”. As easy as that really… Check out [...]

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Marketing Gold

Date: Thu, May 22, 2008

French wine brand, Piat d’Or, is selling at a rate of many millions of bottles per year in the UK. Not a bad performance for a brand first conceived by IDV (now Diageo) nearly 30 years ago. Why do les anglais toujours adorent Le Piat d’Or? ..Consistent marketing investment, e.g. staying close to [...]

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Introducing the Wine USB key - incredible :-)

Date: Thu, May 22, 2008

Go to : http://www.usbwine.com

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