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The Real Reason Wine Bloggers Are Not Relevant To Advertisers

Date: Wed, Jun 6, 2012 Wine Tasting Wine Business

Almost all of us don’t treat blogging as a business. And those few who do find building a community around a wine blog very, very difficult. Without hundreds of thousands of pageviews a month, advertising on blogs of any topic is not a viable business. Source: Typepad Via: FERMENTATION There are are a grand total [...]

The Real Reason Wine Bloggers Are Not Relevant To Advertisers originally appeared on Winecast. Licensed under Creative Commons.

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WBW 76: Barossa Boomerang

Date: Wed, Apr 25, 2012 Wine Tasting Wine Business

Not too long ago I drank quite a bit of Australian wine, particularly Shiraz. Given that this grape, also known as Syrah, expresses greatness in the Barossa Valley I could not pass an opportunity to revisit this region for this months’ Wine Blogging Wednesday. Our host, Adam from Wine Zag, proposed we look for any [...]

WBW 76: Barossa Boomerang originally appeared on Winecast. Licensed under Creative Commons.

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The Lifestyle of An A-List Wine Critic

Date: Wed, Feb 29, 2012 Wine Tasting Wine Business

A-List wine critics are the celebrities of the wine geek but we don’t get a chance to learn much about them. Just Google for interviews of Robert Parker or James Laube and you will see very little outside of promotional stuff. But Antonio Galloni of The Wine Advocate seems to be more open and has [...]

The Lifestyle of An A-List Wine Critic originally appeared on Winecast. Licensed under Creative Commons.

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OTBN 13: A Night of Regret & Discovery

Date: Mon, Feb 27, 2012 Wine Tasting Wine Business

Although I was an avid and longtime reader of Dottie Gaiter and John Brecher’s weekly Wall Street Journal wine column, I never have participated in Open That Bottle Night (OTBN). Started in 2000, the event was created as an excuse to open a special wine that remains for whatever reason languishing in your cellar. I [...]

OTBN 13: A Night of Regret & Discovery originally appeared on Winecast. Licensed under Creative Commons.

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TMiW 2 – The Tastes They Are A-Changin’

Date: Sun, Feb 26, 2012 Wine Tasting Wine Business

Jeff Lefevere and I return to review the top wine stories of the past month including tongue-twisting wine names, a disturbing wine manifesto, trends in wine marketing, the stellar 2009 Bordeaux vintage and much more. Hosts: Tim Elliott and Jeff Lefevere Topics If the wine is hard to pronounce, is it worth more? Has wine [...]

TMiW 2 – The Tastes They Are A-Changin’ originally appeared on Winecast. Licensed under Creative Commons.

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Wine & The Connected Consumer

Date: Thu, Feb 23, 2012 Wine Tasting Wine Business

Randall Grahm is one of the true characters of the American wine scene. A self-styled terroirist, intuitive branding genius and all around eccentric, Grahm has taken his Bonny Doon Vineyard on quite a ride over nearly the past 30 years. After setting out in 1983 to make great Pinot Noir in California, Grahm was drawn [...]

Wine & The Connected Consumer originally appeared on Winecast. Licensed under Creative Commons.

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Follow My Wine Reviews on Pinterest

Date: Sun, Feb 19, 2012 Wine Tasting Wine Business

When I first got started on Twitter I had high hopes of posting frequent reviews there but it never really worked out. It was partially due to the 140 character limit but the transient nature of the medium ultimately kept me only reviewing wines there as part of an organized Twitter live tasting. But with [...]

Follow My Wine Reviews on Pinterest originally appeared on Winecast. Licensed under Creative Commons.

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WBW 74 Wrap-up: 39 Sparkling Values

Date: Sat, Feb 18, 2012 Wine Tasting Wine Business

This is my fifth time hosting Wine Blogging Wednesday, our monthly virtual tasting event, but my enthusiasm has not diminished with the passage of time. In fact, since bringing back the event from hiatus it looks like the idea might be picking up some steam judging from the entires this month. While many of the [...]

WBW 74 Wrap-up: 39 Sparkling Values originally appeared on Winecast. Licensed under Creative Commons.

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Will China’s Influence Lead To Lower Alcohol Wines?

Date: Fri, Feb 17, 2012 Wine Tasting Wine Business

There was a news item last week that got me started on a long-ish post about who really determines wine styles; critics, winemakers or consumers. Long post short, I think ultimately consumers determine wine styles but it takes a bit of time for the industry to respond. That’s what makes this Decanter story so interesting. [...]

Will China’s Influence Lead To Lower Alcohol Wines? originally appeared on Winecast. Licensed under Creative Commons.

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WBW 74: Value Sparkling Wine

Date: Wed, Feb 15, 2012 Wine Tasting Wine Business

Sparkling wine is thought of by most American’s as a luxury to be consumed on special occasions like weddings, graduations and New Year’s eve parties. And that’s a shame since sparkling wine is so versatile at the table, pairing with a wide variety of food, made all over the world and available at every price point. Perhaps [...]

WBW 74: Value Sparkling Wine originally appeared on Winecast. Licensed under Creative Commons.

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Charles Shaw: What A Long Strange Trip It’s Been

Date: Sat, Feb 4, 2012 Wine Tasting Wine Business

This week stories about the 10 year anniversary of Charles Shaw wines began to hit the news. If there is a single wine brand I get asked about by people not into wine, it’s this Trader Joe’s success story. The funny thing is the story of Charles Shaw started over 35 years ago but few [...]

Charles Shaw: What A Long Strange Trip It’s Been originally appeared on Winecast. Licensed under Creative Commons.

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Kendall-Jackson Humanizes Their Brand

Date: Tue, Jan 31, 2012 Wine Tasting Wine Business

It’s rare when network TV and wine come together but when it does I take a look. I’m not a regular viewer of Undercover Boss but might be after this episode at Kendall-Jackson Wine Estates. New President Rick Tigner works at the bottom of this organization and learns a lot. And he does the right [...]

Kendall-Jackson Humanizes Their Brand originally appeared on Winecast. Licensed under Creative Commons.

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iTunes Now Includes All Podcast Episodes

Date: Mon, Jan 30, 2012 Wine Tasting Wine Business

This podcast predates iTunes so when it started only a portion of my shows appeared on the feed. After I posted my latest podcast I decided it made sense to consolidate all the shows into the iTunes feed with all future podcasts published in mp3 format. Down the feed to Winecast 33 are enhanced AAC [...]

iTunes Now Includes All Podcast Episodes originally appeared on Winecast. Licensed under Creative Commons.

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TMiW 1 – Looking Back, Looking Forward

Date: Sun, Jan 29, 2012 Wine Tasting Wine Business

This is the premier episode of This Month in Wine, a monthly discussion about what is going on within the wine world from a consumer and insider perspective. Hosts: Tim Elliott and Jeff Lefevere Topics What’s up with Good Grape? Is wine blogging on the decline? Wine Trends & Predictions for 2012 Value Replaces Cheap [...]

TMiW 1 – Looking Back, Looking Forward originally appeared on Winecast. Licensed under Creative Commons.

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